GoGo finds a car: top intelligent experts, ballistic missile navigation guidance experts jointly research and development

In the past two years, with the deepening of the concept of "Internet +", the Internet + traditional industries have catalyzed various fields. In automotive electronics, especially after the mobile Internet technology is deeply involved in the automotive electronics industry, various intelligent hardware with car-based carriers are all in full bloom, and its nuanced functions make people's travel more efficient.

Today, cars are generally a means of transportation for people, and each family has at least one car. In the daily trip, you can feel the congestion of the road and the parking space of the parking lot. The parking lot is a place for many car owners to feel "Alexander". Especially after the car is parked, it is difficult to find a car.

GoGo looking for car CEO Tao Guangquan

GoGo's R&D team for finding a car is such a group of geeks who are worried about finding a car. In order to solve the painful problem of car owners in the city, GoGo's car research and development team has repeatedly developed this highly practical high-tech car search product, GoGo, to find the car artifact.

Technological innovation stems from the subtleties of life

Innovative entrepreneurs can always change their lives in the nuances of life. Tao Guangquan, CEO of GoGo car search team, told us, “One day a friend told him that after he went shopping, he took a big bag in the underground parking lot of the mall and found the car for 50 minutes. The speaker didn’t listen to it. Many friends around have encountered problems with finding a car and wanted to solve this problem."

Of course, it is not easy to solve small problems in life with technology. He said: "The team members have not made any progress in research for several days, because this is a problem of indoor positioning. At the time, there was no similar solution." The original idea of ​​finding a car artifact was suddenly thought of in a sleepy dream. A clever use of mobile phones, sensors and cloud computing platforms to solve this problem, so the birth of the car artifact products. GoGo looking for the car artifact research and development team firmly believes that the slightest change in life can also make people's quality of life a big step forward.

Intelligent experts, ballistic missile navigation guidance experts jointly developed

The GoGo car search team is a smart life business center under the “Tianku China”, the world's largest luxury service platform, dedicated to providing superior smart living solutions. The company has more than 20 research and development teams. GoGo is researched and developed by top international intelligence experts, former Microsoft Asia Pacific Strategic Development Director Mr. Xiang Jiangxu, and ballistic missile navigation guidance expert Dr. Zhang Qiang. The three PhDs led the positioning, back-end architecture, and map optimization to create leading-edge algorithms and find cars in complex terrain.


GoGo looks for an artifact that includes an intelligent hardware device and an APP. The hardware includes top MEMS motion sensors, high-precision air pressure sensors and Bluetooth chips, complemented by a unique floor positioning algorithm and integrated indoor positioning technology such as Bluetooth, WIFI, and geomagnetism. At present, the “Finding Car Artifact” product has obtained 8 national invention patents. In the navigation field, it is a clever original technology and one appearance patent.

GoGo finds the car artifact device with 7 days of long standby time, and there are two USB ports on the top. Here, it can act as a “car charger”. As long as it is in the car, it is not afraid that the mobile phone, tablet and other devices have no power. Not only rely on "face value" but also "strength". GoGo finds the car to push the limit number information of the user's city around the clock to help you travel more calmly. Provide users with real-time weather forecasts and help the owner adjust the car plan according to the weather.

Insert the device into the igniter of the car. Just bind the “GoGo Lookup Artifact” app and “Find the Car Artifact” of the mobile phone first. After you open the “Dog Look for the Car Artifact” app, “Find the Car Artifact” Naturally, it will send you positioning information, guide you to where it is, and find your car. When you get off the bus, you can remember where you are. Whether it is in the parking lot on the ground or in the underground parking lot, you are not affected by the signal environment and other factors. You can easily find the car without using the signal.

The birth of a boutique needs to be polished

For the current GoGo looking for the car artifact market feedback, Tao Zong said: "The overall user response is okay, you can find the car, of course, there are many users, I feel that the experience of finding a car is not good, did not reach the effect of "fool" to find a car." The feedback shows that there is huge market potential to be tapped, and the birth of the boutique is a process of continuous polishing and iteration.

The pursuit of quality is not the best, only better. Mr. Tao said that in the future, efforts should be made to gradually optimize the product to find the accuracy of the car, enhance the effect of finding a car, and improve the ease of use and friendliness of the APP. And in the subsequent newly developed APP, GPS function will be added. Tao added special emphasis on "the main application mode of the product will have even greater surprises." Let's look forward to it.

At the same time, in order to let users have a better experience, the products will be mainly based on word-of-mouth marketing and experience marketing after mass production, and the promotion method will adopt the combination of online and offline. In order to improve the user's viscosity, the team will adopt the activity promotion method, and Tao does not talk about the specific method. However, when it comes to marketing, in the chat with many entrepreneurs, the author finds that more and more entrepreneurs cooperate with enterprises in a more diversified way.

Smart hardware entrepreneurial advice

As a product that has been successfully crowdfunded in Jingdong, Tao Goquan, CEO of the GoGo car search team, shared his entrepreneurial experience with entrepreneurs who are on the road and will embark on a business journey.

First: the choice of entrepreneurial direction. Entrepreneurs must be cautious when choosing a direction, and can start a business with a focus on solving a clear user pain point.

Second: cautiously look at the Internet thinking of hardware. The so-called Internet thinking is to lose money to sell products, use the method of burning money to change users, and later use big data to make money. This kind of thinking is definitely problematic. If the amount of hardware is relatively large, the business of making money, the after-sales, channels and other issues will be more and more. "Internet mode" is suitable for software. Software product development is relatively simple, it can be iteratively modified, and the cost of promoting products is lower, but the hardware is not.

Third: Have a core technology or core patent team. Having core technology and patents means taking the initiative in the explosive growth of smart hardware.

In an era of highly developed technology, it is not difficult to find a point of convergence with technology. Just like the birth of this GoGo car artifact, the small and exquisite appearance does not occupy space; the precise positioning can efficiently find the car, and the small change creates a convenient driving life. (More intelligent hardware startup reports, please pay attention to "Jufeng hardware")

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